Aperture Download Pricing

I recently downloaded the 30-day trial of Apple’s Aperture software and have been impressed enough to buy it. On clicking the ‘buy’ link in the software however, I was presented with the choice of a boxed version shipped to me for £126 or have a serial number emailed to me for exactly the same price. Surely, Apple should be offering a discount for the downloaded version: no box, no DVD, no shipping.
In the end I ordered it from Amazon for over six quid cheaper, and as it is shipped from the UK, as opposed to the ‘Grand European Tour’ that Apple products tend to take, I’ll probably get it quicker anyway.

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