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BT Broadband Advert Wireless Nonsense

February 27th, 2010 Leave a comment Go to comments

BTI take most TV adverts with a pinch of salt but BT’s current broadband advert contains a completely irrelevant claim. It claims that their service provides “unbeatable wireless speed” in the UK. This is the equivalent of your electricity provider claiming their electricity produces warmer light or your gas provider saying it heats your room more efficiently.

Which wireless router or access point (if I choose to actually use wireless) is up to the customer and will therefore determine the speed.

This claim obviously plays on the consumer broadband mentality that suggests you are tied to the router provided by the ISP. Even if BT’s router is wireless-n it would be foolish to choose your ISP based on the router they provide.

At any rate, a fantastic wireless speed is irrelevent if the connection provided by BT is only a fraction of that.

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