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Pronunciation of ‘Britax’

Britax have been making child car seats for as long as I can remember, and I have always pronounced it “Brit-axe” as in British. After all, didn’t they used to have a Union Flag as part of their logo?

According to the Dictionary of Trade Name Origins, the name does in fact come from a contraction of ‘British Accessories’.

However, if you call their customer helpline, they answer as “Brytax”? Has it always been this way or is it because they are now German owned and want to lose the British connection?

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