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Sky+ offer not so attractive

September 9th, 2008 Leave a comment Go to comments

I’ve received a flyer from Sky to upgrade to their Sky HD box. The outside of the flyer looks promising:

Sky HD

Seventy five quid – not bad and possibly a price-point at which it’s worth upgrading, but once you open up the mailshot they hit you with the sting: £60 ‘set-up’ fee.

Now when I moved house, I had no problem unplugging at the old address and plugging in at the new address. The only difference with an upgrade to a HD box will be a registration stage – pressing a couple of buttons. If it’s possible to set up a home broadband router by yourself, why can’t Sky do the same? Also, why does it cost sixty quid, especially when new customers get it for thirty quid (another flyer arrived at the same time, asking me to introduce a friend).

They even have the cheek to say:

Sky HD

…but we don’t think you deserve to be rewarded for your loyalty.”

So, since the setup fee is non-optional, the real price that Sky should print is £135, but if you add on the ten pound extra per month for HD, the total cost of ownership for the first twelve months (on top of your normal, ever increasing, Sky subscription) is £255, a far cry from the headline £75.

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